Collection: Taffy

Salt water taffy's name is shrouded in mystery—despite what you'd think, there's no actual salt water involved, just a pinch of salt! Legend has it that a flooded candy shop sparked the whole phenomenon, either through a clever rebranding scheme or a misunderstood joke that stuck around. What we do know is that savvy vendors brilliantly linked taffy to beach vacations, turning it into the ultimate souvenir. By the 1920s, hundreds of companies were competing to craft the perfect batch, with innovators like Joseph Fralinger and Enoch James transforming taffy into the bite-sized treat we know and love today.